Digital Advertising or PPC
Why use A Little Bird for your PPC
- Save money – no need to employ a full time PPC expert
- Save time – PPC campaigns require daily maintenance
- Save braincells – PPC is both a science and an art and requires someone with hours of aquired skills and knowledge, not just your uncle Bob who knows a bit about The Facebook
How ALB does PPC
As PPC is such an indepth process, we prefer not to offer blanket packages but build bespoke solutions for each client.
An Audit
We investigate any current PPC efforts, implement data gathering and analysis
A Strategy
We develop a search campaign strategy to fit your needs and budget.
Keyword research
One of the most vital components is to ensure we have correct keywords in place.
PPC platform set up
This could be Google AdWords or on social media or both.
Creative Development
Advert creation specific to your needs.
Landing Page Optimization
We ensure the page your ads direct traffic to is optimized to receive these visitors, therefore increasing your quality score and giving your Adwords more bang for their buck.
Campaign and advert launch
From here we move into the management phase by optimizing keywords, bid management and reporting
What is advertising online?
Cheaper than traditional advertising, digital advertising is an affordable means to boost visits to your site, app or other digital property rather than relying solely on organic traffic.
PPC, short for pay-per-click, means advertisers pay for only the clicks generated by their online advertising campaigns, and only up to the budget you decide on, this makes it cost affective & pocket friendly.
Search engine advertising (Google Ads) means advertisers bid to place an ad on the search engines pages (as close to the top as possible). The ad (& its placement) is triggered by keywords someone types in when searching on Google, Bing or Yahoo.
Why would you advertise online?
- It runs 24/7
- You set your own budget
- You only pay when a person clicks on your ad
- Traffic to your digital properties is far more qualified, leading to more conversions, sales and leads.
- You decide where you want to target geographically
- A paid search campaign generates traffic immediately
- You can track and measure your campaigns with pinpoint accuracy
- You can edit ads, campaigns and keywords in real time allowing for on the spot optimization