What is Online Reputation Management?

All we need to mention is Ford, Dove and …… and you get the picture. Without a watchful, knowledgeable gaze, social media can be a tool for brand destruction.

Customers not only expect brands to be engaged and honest with them, they also expect brands to eat humble pie when crisis strikes.  Poor handling of a crisis (or even just a minor brand event, post or comment) breaks customer trust and loyalty.

We advise all our clients to send staff on one of our ORM workshops. In these workshops delegates learn about reputation and security threats online and how to build their own crisis management documents.

Workshops

During our management of your social media accounts, ALB always adheres to best practice and the rules and regulations regarding each channel and South African law.

In addition, if a business does not have trained staff or a crisis plan in place, ALB offers a ORM management package which tacks onto our Social Media Management packages to ensure this is handled correctly.

Ongoing ORM package:

R1,200