SEO

(That’s Search Engine Optimization)

Essential stuff to make sure your digital properties are seen by the right people.

How ALB does SEO

The practice of SEO requires a holistic eye and can require some time to get right.
Because of its bespoke nature, we build tailor made packages for clients around the following process:

 An Audit

We audit ALL of your digital properties and make key suggestions and steps after a thorough assessment.

Keyword Research

The audit, along with a lot of research, will inform our keyword suggestions and changes.

Website optimization begins

Along with your site developer (or you) we begin optimizing.

Link Building

Here we aim to increase the number of quality inbound links to your website pages.

Re-analyse and report

We re-analyse the site and report back

After this process is complete, you can choose to implement our SEO monthly management package in order to keep your SEO in tip top condition.

SEO Monthly Management package

R1,200
  • • Monthly reporting
  • • Adhoc changes as necessary up to 4 changes a month
  • • Continued link building up to 4 hours a month
  • • Keyword optimization up to 4 hours a month
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What is SEO

What is SEO

SEO means ensuring that your websites visibility to search engines is optimized, therefore improving your website rank on a search engines results page.

SEO is an earned marketing tactic meaning you work towards getting your site into an organically ranked position on the results page. The better your SEO, the better your rank. The higher you rank on a page the more likely your site will be visited.  SEO is also a vital component of good PPC adwords campaigns as it enhances the efficacy of these.

SEO is complex in that it involves an array of elements but, along with PPC,  is essential for any business or your page will drop into obscurity.

Why does your website need SEO?

  • Perception: people favour brands that rank higher on search engine results pages
  • Relevancy: Google sees sites with good SEO as more relevant to search results and therefore rewards this with higher page rank.
  • Efficacy: without SEO your page will not perform well in Adwords campaigns, in the competition for organic traffic or achieve a high score from Google.
  • 90% of all websites are found via search engines.
  • 98% of internet users begin their internet experience by searching on a search engine for what they need
  • It goes without saying SEO is essential